Voices That Matter: 100 Things Every Designer Needs to Know about People download book FB2, DJV, PDF
9780321767530 0321767535 A designer's guide to creating engaging user experiences using 100 key psychological principles to understanding behavior Real science and research combine with practical examples to deliver a guide every designer needs by their side. Design intuitive and engaging print, web, applications and products that match the way people think, work, and play. Readers will be able to increase the effectiveness, conversion rates and usability of their own design projects by understanding conscious decision-making. If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play., If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play., Rorke Denver trains the men who become Navy SEALs--the most creative problem solvers on the modern battlefield, ideal warriors for the kinds of wars America is fighting now. With his years of action-packed mission experience and a top training role, Lieutenant Commander Denver understands exactly how tomorrow's soldiers are recruited, sculpted, motivated, and deployed. Now, Denver takes you inside his personal story and the fascinating, demanding SEAL training program he now oversees. He recounts his experience evolving from a young SEAL hopeful pushing his way through Hell Week, into a warrior engaging in dangerous stealth missions across the globe, and finally into a lieutenant commander directing the indoctrination, requalification programs, and the "Hero or Zero" missions his SEALs undertake. From his own SEAL training and missions overseas, Denver details how the SEALs' creative operations became front and center in America's War on Terror-and how they are altering warfare everywhere. In fourteen years as a SEAL officer, Rorke Denver tangled with drug lords in Latin America, stood up to violent mobs in Liberia, and battled terrorists in Iraq and Afghanistan. Leading 200 commando missions, he earned the Bronze Star with V for valor. He has also served as flag aide to the admiral in charge and spent the past four years as executive officer of the Navy Special Warfare Center's Advanced Training Command in Coronado, California, directing all phases of the basic and advanced training that prepare men for war in SEAL teams. He recently starred in the film "Act of Valor." He is married and has two daughters. Ellis Henican is a columnist at "Newsday" and an on-air commentator at the Fox News Channel. He has written two recent "New York Times" bestsellers, "Home Team" with New Orleans Saints coach Sean Payton and "In the Blink of an Eye" with NASCAR legend Michael Waltrip. With all the SEALs' recent successes, we have been getting a level of acclaim we're not used to. But something important has been missing in this warm burst of publicity . Correcting that is my mission here.My own SEAL dream was launched by a book. My hope is that this one teaches lessons that go far beyond the battlefield, inspiring a fresh generation of warriors to carry on that dream.-Lieutenant Commander Rorke Denver, Rorke Denver trains the men who become Navy SEALs-the most creative problem solvers on the modern battlefield, ideal warriors for the kinds of wars America is fighting now. In Dann Few Lieutenant Commander Denver takes you inside his fascinating personal story and the demanding SEAL training program he oversees. He focuses on the training and the lessons taught: that winning pays, that small details matter, that thorough preparation is essential, and that nothing about war is fair. In startling detail, he reveals how the SEALsÆ high-impact operations became front and center in America's War on Terror-and how these modern warriors are altering warfare everywhere. In this remarkable story, pack with tales from the grueling training process and real-life operations, you will see what it takes to become one of them and why they are the damn few. Book jacket., We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. "
9780321767530 0321767535 A designer's guide to creating engaging user experiences using 100 key psychological principles to understanding behavior Real science and research combine with practical examples to deliver a guide every designer needs by their side. Design intuitive and engaging print, web, applications and products that match the way people think, work, and play. Readers will be able to increase the effectiveness, conversion rates and usability of their own design projects by understanding conscious decision-making. If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play., If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play., Rorke Denver trains the men who become Navy SEALs--the most creative problem solvers on the modern battlefield, ideal warriors for the kinds of wars America is fighting now. With his years of action-packed mission experience and a top training role, Lieutenant Commander Denver understands exactly how tomorrow's soldiers are recruited, sculpted, motivated, and deployed. Now, Denver takes you inside his personal story and the fascinating, demanding SEAL training program he now oversees. He recounts his experience evolving from a young SEAL hopeful pushing his way through Hell Week, into a warrior engaging in dangerous stealth missions across the globe, and finally into a lieutenant commander directing the indoctrination, requalification programs, and the "Hero or Zero" missions his SEALs undertake. From his own SEAL training and missions overseas, Denver details how the SEALs' creative operations became front and center in America's War on Terror-and how they are altering warfare everywhere. In fourteen years as a SEAL officer, Rorke Denver tangled with drug lords in Latin America, stood up to violent mobs in Liberia, and battled terrorists in Iraq and Afghanistan. Leading 200 commando missions, he earned the Bronze Star with V for valor. He has also served as flag aide to the admiral in charge and spent the past four years as executive officer of the Navy Special Warfare Center's Advanced Training Command in Coronado, California, directing all phases of the basic and advanced training that prepare men for war in SEAL teams. He recently starred in the film "Act of Valor." He is married and has two daughters. Ellis Henican is a columnist at "Newsday" and an on-air commentator at the Fox News Channel. He has written two recent "New York Times" bestsellers, "Home Team" with New Orleans Saints coach Sean Payton and "In the Blink of an Eye" with NASCAR legend Michael Waltrip. With all the SEALs' recent successes, we have been getting a level of acclaim we're not used to. But something important has been missing in this warm burst of publicity . Correcting that is my mission here.My own SEAL dream was launched by a book. My hope is that this one teaches lessons that go far beyond the battlefield, inspiring a fresh generation of warriors to carry on that dream.-Lieutenant Commander Rorke Denver, Rorke Denver trains the men who become Navy SEALs-the most creative problem solvers on the modern battlefield, ideal warriors for the kinds of wars America is fighting now. In Dann Few Lieutenant Commander Denver takes you inside his fascinating personal story and the demanding SEAL training program he oversees. He focuses on the training and the lessons taught: that winning pays, that small details matter, that thorough preparation is essential, and that nothing about war is fair. In startling detail, he reveals how the SEALsÆ high-impact operations became front and center in America's War on Terror-and how these modern warriors are altering warfare everywhere. In this remarkable story, pack with tales from the grueling training process and real-life operations, you will see what it takes to become one of them and why they are the damn few. Book jacket., We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. "